For plumbing, HVAC, and electrical shops
Collar Werx builds the three things a home-service shop needs to sell work: a flat-rate price book, an after-hours receptionist that books the job, and a website that does not look like an afterthought.
Every common job priced before the truck rolls. Hours, parts, and a number you can say out loud.
Answers when you are under a house. Qualifies the call, books the window, and texts you the job.
One page that books the work. Service area, the jobs you actually do, and a number that gets answered.
Flat-rate price books
Slide the loaded labor rate. Every line reprices from hours plus a parts allowance, then rounds to the nearest five dollars. This shelf is a sample. Your book is built from your rate and your truck.
$250/hr
8 tasks in this plumbing sample. A working book runs much longer.
Plumbing · Water heaters
$1,795
Assumes the flue, gas line, and pan drain are already to code. Permit is extra where the city requires one.
AI receptionist
After hours and overflow. It asks if anyone is in danger, gets the address, and books a window you already decided to sell. It does not diagnose a heat exchanger over the phone.
The call on the right is a scripted sample, not a live assistant.
Northline Plumbing
After hours
Sample call has not started.
Press play. A homeowner calls about a leaking water heater. Watch what the shop gets.
0 of 7
Job card for the shop
Websites
The work you do, the cities you cover, one piece of proof, and a way to reach the shop. Prices on the sample follow the labor rate in the book above.
northline.example
Northline Plumbing
CallA clear price before the truck leaves the curb.
St. George and Washington
They showed up inside the window, and the price matched what I was told on the phone.
Preview only. Northline Plumbing is not a real shop, and the call button does not dial anyone.
How a shop starts
1
Tell us the trade, the crew size, and which of the three you actually need.
2
Your rate, your windows, your cities. Not a generic book with another company’s name scratched out.
3
You read the lines, the script, or the page out loud. If it sounds like a brochure, we rewrite it.
Independent plumbing, HVAC, electrical, and drain shops. Owner-operators and small crews who still sell the work themselves. If you already have a corporate price book and a call center, you do not need this.
No. The sample uses a labor rate you can move, plus a parts allowance, so you can see how a line is built. Your book uses your rate, your truck stock, and your market. The shops named here are examples.
It qualifies and books. It does not price a repair it has not seen, and it does not coach a caller through a real emergency. Those calls go to a person, with your rules for what counts as an emergency.
One tight page: the work you do, the cities you cover, a piece of proof, click-to-call, and a form that lands somewhere you actually read. Not a blog. Not a forty-page brochure.
No. We do not sell shared leads, and we do not run your advertising. The three products are the book, the receptionist, and the site.
The company was built by a plumber. The offer is for home-service trades that sell the same way: a phone call, a truck, and a price the customer can say yes to.
Talk to us
Price book, receptionist, website, or all three. Say which trade you run and where the trucks sit. Send it and it comes to our inbox.
We do not sell leads. We do not run your ads. We build the book, the voice on the phone, and the page.